About work
A short film for Hubb Coffee, featuring England and Yorkshire spin bowler Adil Rashid. Built on a day-in-the-life framework, the brief was to place Hubb authentically within Adil's world — not as a product placement, but as a genuine part of his daily routine. Method Haus led the project end-to-end: from creative strategy and concept development through to on-set direction, full production, and post-production.
Video Production
Professional video production
The shoot followed Adil across a real day — quiet rituals before training, social moments between sessions. We kept the crew lean and the approach observational, letting the camera discover rather than dictate.
Our approach:
Creative Strategy: We built the concept around a simple parallel — the patience required to bowl spin at international level mirrors the craft and deliberateness behind a well-made cup of coffee. Hubb sat naturally at the intersection of both.
Direction: Direction focused on drawing out natural behaviour rather than performance. Rather than building a stylised brand world around Adil, we followed him — letting the product integrate without announcement.
Production: Location choices prioritised texture and authenticity over polish. We scouted environments that felt lived-in rather than dressed, and kept the crew tight to maintain a naturalistic tone throughout.
The detail:
Pace: Every shot was considered in terms of how it would land in the edit — unhurried takes, space for performance, and room to find the moments that can't be scripted.
Authenticity: Adil is a recognisable figure but a private one. We built trust on set early to capture the version of him that the camera rarely gets.
Visual Language: Natural light. Real spaces. A restrained approach that lets Hubb's product speak without competing for attention.
Collaboration: Close communication with Hubb at every stage — from the initial brief through to on-set approvals — ensured the film landed exactly where the client envisioned.
The result is a film that feels like it belongs to Adil's world, with Hubb as a natural and unhurried presence throughout.
Video Post-Production
Creative video post-production
The edit was built around pace and restraint. The film needed to breathe — moments of stillness were as load-bearing as the action, and the rhythm was shaped around Adil's natural cadence rather than imposed on it.
Our post approach:
Edit: We cut to feeling rather than formula. The structure emerged from the rushes — following the logic of the day and the quiet confidence Adil brings to everything he does.
Colour: Warm and naturalistic throughout. The grade preserved the light quality from the shoot without pushing it into anything stylised or manufactured.
Sound Design: Textural and considered — ambient environments, the ritual sounds of preparation layered with a music track chosen to sit underneath the film rather than carry it.
Collaboration: Hubb were closely involved through the post process, with regular cuts shared and creative decisions made together at every stage.
The finished film reflects what Hubb Coffee is: unhurried, crafted, and confident enough to let quality speak for itself.
Video Delivery
Video finalization
Scene 1:
Adil begins his day in the quiet before the noise — a deliberate morning ritual that sets the tone for everything that follows. Coffee is part of that ritual: unhurried, considered, already steeped in habit.
Narration (Voiceover): "Every great performance begins somewhere quieter than you'd expect."
Scene 2:
At the nets, Adil's craft is visible in every detail — the grip, the run-up, the way each delivery is thought through before it's bowled. Spin bowling demands the kind of patience that most sports don't ask for.
Narration (Voiceover): "Precision isn't something you rush. It's something you earn, one rep at a time."
Scene 3:
Post-training, the pace drops. Conversation, coffee, the easy rhythm of time with teammates. Hubb is present here too — not as punctuation, but as part of the flow of the day.
Narration (Voiceover): "The best moments don't announce themselves. They just settle."
End credits:
Creative Strategy, Direction & Production: Method Haus
Post-Production: Method Haus
Featuring: Adil Rashid